BANASA is committed to Corporate Social Responsibility
The banana grower, BANASA, in partnership with the Independent Banana Producers Association – APIB- invited workers and community leaders of Guatemala’s southwest trifinio (place where 3 departments meet), to participate in the IX National Forum on Corporate Social Responsibility “Ethical People, Ethical Companies” organized by the Centre for Social Responsibility Action -CentraRSE- in Guatemala, last August 4 in Guatemala City.
The aim of this forum was to promote at the multi-sectorial level, ethics for fighting corruption. According to speakers, companies that are based on values and principles are able to be more competitive, are recognized by their stakeholders and in turn get more credibility and recognition to reach new markets.
BANASA promotes ethics in its internal and external operations. That is why we invited workers and community leaders from villages Las Morenas, Salinas I, Colonia Barillas, Chiquirines, Carrizales, Pueblo Nuevo, Los Encuentros, Villa Flores, Pacayá I and II, Troje, Santa Fe, San Luis, Pomal, Esmeralda, Valle Lirio, La Blanquita and Caballo Blanco of the departments of Quetzaltenango, Retalhuleu and San Marcos.
“In BANASA, we also promote dialogue, as the road to development,” said Bernardo Roehrs, BANASA’s Corporate Director, “and community leaders are key players for the development of their communities; It is why as part of our community relations, we invited a group of leaders to participate in the workshop: Dialogue between communities: a model for development”, organized by APIB, in the framework of the National CSR Forum.