BANASA and community leaders participate in the Tenth National Social Responsibility Forum

BANASA participa en foro de responsabilidad social en Guatemala

Workers of Bananera Nacional, S.A. -BANASA- and community leaders from the South-Western three-department region of Guatemala (Quetzaltenango, Retalhuleu and San Marcos), participated in the Tenth National Forum on Social Responsibility: “Ethical Leadership to Transform Guatemala”, organized by the Social Responsibility Action Center in Guatemala-CentraRSE- at the invitation of BANASA and the Independent Banana Producers Association-APIB-.

The meeting was held at the Intercontinental Hotel in Guatemala City, with the participation of more than one thousand people from all sectors and world-class international speakers.

This meeting highlighted the need to act and assume the role of citizens, entrepreneurs, students and politicians to achieve the country’s sustainability in the long term, and led to reflecting on the importance of participating in the construction of the sustainable future for Guatemalan society, with ethics as the main pillar of action.

The lectures covered these topics: Ethics and its three dimensions, Ethical Leadership, Value Propositions, Business Management and Ethical Behavior Index Measurement.

“We are systemically unsustainable; that should be our starting point for talking about ethics. That is, we must change not only the actions but the model, which requires a lot of management, “said Francois Vallaeys, a philosopher specializing in University Social Responsibility (USR) and ethics applied to the management of organizations.

Companies must move from ethics, that is, doing good and doing things right, to a 3D ethics model where the three dimensions are: 1. Virtue = Personal Ethics. 2. Justice = Public Ethics. “I am a person, but I am also society”, and 3. Sustainability = Global Ethics.

The day before the meeting, BANASA workers and community leaders from this three-department region participated in a workshop on community relations, climate change mitigation and leadership, delivered by CentraRSE and the Climate Change Research Institute -ICC-.

Bernardo Roehrs, Corporate Director of BANASA said: “We are happy to have participated in this event and to have invited a group of workers and community leaders to participate, since ethical leadership is part of the philosophy and DNA of BANASA, and community relations are a central pillar of our corporate social responsibility program.”